A consumer's overall perceived risk can be reduced by
A) introducing a constant stream of new products.
B) conforming to Underwriters Laboratory tests for electrical safety.
C) offering money-back guarantees if customers are not satisfied for any reason whatsoever.
D) using components that are made in the United States.

Question

Quizplus · Accepted Answer

Offering money-back guarantees if customers are not satisfied for any reason whatsoever reduces the consumer's perceived risk because it gives them the confidence that they can return the product if they are not happy with it.

A Consumer's Overall Perceived Risk Can Be Reduced by