When evaluating new locations, a major toy retailer specifies that the area must have at least 400,000 people, an urban or suburban location, and a site available near a major shopping mall. This strategy involves segmentation on the basis of personal demographics.

Question

Quizplus · Accepted Answer

The strategy involves segmentation based on geographic and location-based criteria, not personal demographics.

When Evaluating New Locations, a Major Toy Retailer Specifies That