A group accounts for a disproportionately large portion of a product's usage relative to the group's size. This illustrates
A) a lifestyle segment.
B) the heavy half.
C) personal demographics.
D) the experience curve.

Question

Quizplus · Accepted Answer

The term "the heavy half" refers to the segment of consumers who account for a disproportionately large portion of a product's usage or sales, despite being a smaller portion of the market or population. This concept is used in marketing to identify and target the most valuable customers.

A Group Accounts for a Disproportionately Large Portion of a Product's