The battle of the brands occurs within a retail store when the retailer employs a mixed-brand strategy.

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The battle of the brands occurs within a retail store when the retailer stocks products from competing brands, creating a scenario where these brands compete for consumer attention and sales within the same retail environment. This is a result of a mixed-brand strategy, where a retailer offers products from multiple brands rather than focusing on a single brand.

The Battle of the Brands Occurs Within a Retail Store