Which statement about basic packaging functions is NOT correct?
A) Packaging is particularly important for firms that sell specialty goods.
B) Multiple packaging and larger package sizes facilitate greater product usage.
C) A package can differentiate a product from its competitors.
D) Packaging can be a major element in new-product planning.

Question

Quizplus · Accepted Answer

Packaging is important for all types of goods, not just specialty goods. It plays a crucial role in protecting the product, providing information, and facilitating transportation and storage, among other functions, across various product categories. Specialty goods, characterized by unique characteristics and brand identification for which a significant group of buyers is willing to make a special purchasing effort, do not singularly rely on packaging for their appeal or differentiation.

Which Statement About Basic Packaging Functions Is NOT Correct