a. Describe five appropriate objectives for test marketing a proposed new color fax machine that can be used to fax photographs, page proofs, advertisements, etc.
b. What factors would have an impact on the length of test marketing for the color fax machine maker? Explain your answer.

Question

a.	Describe five appropriate objectives for test marketing a proposed new color fax machine that can be used to fax photographs, page proofs, advertisements, etc.
b. What factors would have an impact on the length of test marketing for the color fax machine maker? Explain your answer.

Quizplus · Accepted Answer

The Answer of a.	Describe five appropriate objectives for test marketing a proposed new color fax machine that can be used to fax photographs, page proofs, advertisements, etc.
b. What factors would have an impact on the length of test marketing for the color fax machine maker? Explain your answer.

A Describe Five Appropriate Objectives for Test Marketing a Proposed New