A product typically moves from exclusive to intensive distribution as it passes from the introduction to the growth stages in the product life cycle.

Question

Quizplus · Accepted Answer

During the introduction stage, a product is often distributed exclusively to control the market and maintain a high price. As it moves to the growth stage, the distribution becomes more intensive to reach a wider audience and capitalize on the growing demand.

A Product Typically Moves from Exclusive to Intensive Distribution as It