A manufacturer decides to use final consumer-oriented, rather than trade-oriented promotions. The manufacturer is employing which type of distribution strategy?
A) Dual channel
B) Administered channel
C) Pushing
D) Pulling

Question

Quizplus · Accepted Answer

Pulling strategy involves promoting products directly to consumers to increase demand and encourage customers to seek the product, thereby pulling it through the distribution channel.

A Manufacturer Decides to Use Final Consumer-Oriented, Rather Than Trade-Oriented