The Following Questions are linked to this scenario: A leading manufacturer of automobile tires is reevaluating its channel strategy.
-The tire manufacturer sells tires to new car makers (original equipment manufacturers), as well as to service stations (for the replacement or aftercare market). What form of distribution should the firm use?
A) Intensive
B) Selective
C) Exclusive
D) Dual channels

Question

Quizplus · Accepted Answer

The tire manufacturer should use dual channels to effectively reach both original equipment manufacturers and the replacement market, catering to different customer needs and maximizing market coverage.

The Following Questions Are Linked to This Scenario: a Leading