Which concept in distribution is based upon the concept of long-term relationships, and partnerships between customers and their suppliers?
A) Relationship marketing
B) Customer service
C) Direct channels of distribution
D) Vertical integration

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships and partnerships between customers and their suppliers, emphasizing customer retention and satisfaction over a longer period.

Which Concept in Distribution Is Based Upon the Concept of Long-Term