A major advantage of vertical integration (such as a manufacturer operating a factory outlet store) is that it
A) increases profit margins.
B) reduces markdowns.
C) increases control over other channel members.
D) increases channel length.

Question

Quizplus · Accepted Answer

The Answer of A major advantage of vertical integration (such as a manufacturer operating a factory outlet store) is that it
A) increases profit margins.
B) reduces markdowns.
C) increases control over other channel members.
D) increases channel length.

A Major Advantage of Vertical Integration (Such as a Manufacturer