The sorting process enables
A) small firms to purchase large quantities of goods.
B) the conflicting goals of manufacturers and consumers to be resolved.
C) small firms to receive high levels of customer service.
D) channel members to be viewed as strategic partners.

Question

Quizplus · Accepted Answer

Sorting allows for the alignment of manufacturers' goals of producing in large quantities and consumers' desires for purchasing in smaller, more varied quantities, thus resolving their conflicting goals.

The Sorting Process Enables