When consumer demand is inelastic, price elasticity is always less than 1.

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When consumer demand is inelastic, it means that the quantity demanded does not change significantly with a change in price. Price elasticity of demand is calculated as the percentage change in quantity demanded divided by the percentage change in price. If demand is inelastic, this ratio is less than 1, indicating that the percentage change in quantity demanded is smaller than the percentage change in price.

When Consumer Demand Is Inelastic, Price Elasticity Is Always Less