The major difference between loss leaders and bait-and-switch advertising is that loss leaders
A) are always legal; bait-and switch advertising is not.
B) feature dealer brands; bait-and-switch advertising features manufacturer brands.
C) involve actual sales; the retailer does not intend to sell advertised products in bait-and-switch advertising.
D) involve limited quantities; quantities are not limited in bait-and-switch advertising.

Question

Quizplus · Accepted Answer

Loss leaders are products sold at a loss to attract customers with the intention of selling them other items at regular prices, whereas bait-and-switch advertising involves advertising products at a low price without the intention to sell them, aiming to switch customers to a more expensive product.

The Major Difference Between Loss Leaders and Bait-And-Switch Advertising Is