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The Following Questions Are Linked to This Scenario: a Mail-Order

Question 55

Multiple Choice

The Following Questions are linked to this scenario: A mail-order limited-line wholesaler is refining its overall pricing strategy.
-The wholesaler emphasizes a 24-hour toll-free telephone technical service, pays for transportation both ways if defective parts must be returned, and will express ship parts, at its expense, if an item is out-of-stock. It plans to price its products at a 10 to 15 percent premium over its lowest-priced competitor. The firm practices


A) nonprice competition.
B) price competition.
C) subjective pricing.
D) market-equilibrium pricing.

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