Which of these concepts suggests that consumers may not buy goods or services when prices are considered too low?
A) Price lining
B) Prestige pricing
C) Leader pricing
D) Price bundling

Question

Quizplus · Accepted Answer

Prestige pricing is the concept that suggests consumers may perceive higher-priced goods or services as having higher quality or status, and thus may be less inclined to buy them if the prices are considered too low. This strategy is often used for luxury goods and services.

Which of These Concepts Suggests That Consumers May Not Buy