A key principle in sales analysis is that
A) summary data are quite helpful in assessing organizational performance.
B) summary data are often insufficient to diagnose a firm's areas of strength and weakness.
C) control units should be broad.
D) control units should be flexible.

Question

Quizplus · Accepted Answer

Summary data often lack the detail needed to identify specific areas of strength and weakness, making them insufficient for thorough diagnosis.

A Key Principle in Sales Analysis Is That