The methods used for studying consumer behavior can be classified as observational, interviews and surveys, and experimental.
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Q36: Post-modernism, unlike positivism, uses qualitative and other
Q37: Post-modernism refers to the process of using
Q38: A comprehensive consumer orientation focuses on how
Q39: Consumer behavior draws on a variety of
Q41: Shadowing is one form of the observational
Q42: Surveys are one method for getting inside
Q43: Surveys are a method of gathering information
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Q45: Interviewer bias occurs because of the interviewer's
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