Marketing is the process of making people want to buy what an organization has to sell.
Correct Answer:
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Q11: Consumption analysis focuses on how people buy.
Q12: Why and how people consume is the
Q13: In the United States, consumers are responsible
Q14: The marketing concept is the process of
Q15: The marketing concept refers to the ability
Q17: Marketing is the process of transforming an
Q18: If a firm is doing a good
Q19: Due to the high cost of recruiting
Q20: Public policy makers are not interested in
Q21: An understanding of consumer behavior is useful
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