Historically, the study of consumer behavior has focused on why people buy.
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Q5: To gain an effective understanding of the
Q6: Consumer behavior can be defined as the
Q7: Obtaining refers to the activities leading up
Q8: Disposing refers to how, when, where, and
Q9: Consuming includes how consumers get rid of
Q11: Consumption analysis focuses on how people buy.
Q12: Why and how people consume is the
Q13: In the United States, consumers are responsible
Q14: The marketing concept is the process of
Q15: The marketing concept refers to the ability
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