From an information processing perspective, consumer researchers are interested in how people receive, process, and understand marketing communications.

Name: From an information processing perspective, consumer researchers are interested in how people receive, process, and understand marketing communications.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumer researchers study the ways in which individuals perceive, interpret, and retain marketing information, focusing on the cognitive processes involved in making purchasing decisions.

From an Information Processing Perspective, Consumer Researchers Are Interested in How