All products can be viewed as having economic, time, and cognitive prices that consumers have to pay in the purchase process.

Name: All products can be viewed as having economic, time, and cognitive prices that consumers have to pay in the purchase process.
Brand: Quizplus
Rating: 4.8 (26 reviews)

Question

Quizplus · Accepted Answer

Consumers often evaluate products not just based on their monetary cost (economic price) but also consider the time spent in acquiring them (time price) and the effort required to make a decision (cognitive price).

All Products Can Be Viewed as Having Economic, Time, and Cognitive