User and nonuser are terms often used to distinguish between those who consume the product and those who do not.
Correct Answer:
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Q1: Selling more of one's product necessarily requires
Q2: Because it occurs after purchase, consumption is
Q3: Consumption represents the usage of the purchased
Q5: The size of the user market segment
Q6: Companies should always focus on encouraging product
Q7: Sometimes it is beneficial to segment the
Q8: It is not useful to understand where
Q9: Different people may purchase the same product
Q10: Understanding how consumers use milk was an
Q11: Usage expansion advertising attempts to persuade consumers
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