What consumers know about the goals and tactics of those trying to persuade them is known as:
A) advertiser knowledge.
B) purchase knowledge.
C) persuasion knowledge.
D) influence knowledge.
E) None of the above.

Question

Quizplus · Accepted Answer

Persuasion knowledge refers to what consumers understand about the motives behind and the techniques used in attempts to influence their attitudes or behaviors. This includes recognizing when they are being targeted by marketers or persuaders and understanding the strategies being employed.

What Consumers Know About the Goals and Tactics of Those