Unlike other approaches for motivating consumers, a unique advantage of loyalty programs is that:
A) they are less expensive
B) they are much more effective at customer recruitment
C) they can provide the type of data needed for estimating customers' lifetime value (CLV)
D) All of the above.
E) Nine of the above.

Question

Quizplus · Accepted Answer

Loyalty programs are unique in their ability to collect detailed purchase behavior data over time, which can be analyzed to estimate a customer's lifetime value (CLV). This data-driven insight is not as directly achievable through other motivational approaches.

Unlike Other Approaches for Motivating Consumers, a Unique Advantage of Loyalty