____ is how strongly consumers are motivated to satisfy a particular need.
A) Need arousal
B) Motivation activation
C) Need strength
D) Motivational intensity
E) None of the above.

Question

Quizplus · Accepted Answer

Motivational intensity refers to the strength of an individual's inner drive to fulfill or satisfy a specific need. It captures how strongly consumers are motivated to take action to satisfy their needs.

____ Is How Strongly Consumers Are Motivated to Satisfy a Particular