Laddering seeks to uncover the linkages between:
A) attributes and values.
B) consumers and businesses.
C) society and families.
D) manufacturers and retailers.
E) None of the above.

Question

Quizplus · Accepted Answer

Laddering is a technique used in marketing research to explore the connections between product attributes and the personal values of consumers. It helps in understanding how a product's specific features or attributes can fulfill deeper consumer values or goals.

Laddering Seeks to Uncover the Linkages Between