According to the value-discounting hypothesis, consumers discount the value of the lowest priced product.

Question

Quizplus · Accepted Answer

The value-discounting hypothesis suggests that consumers discount the value of a product as its price becomes excessively low, not specifically the lowest priced product. It's about the perception of quality and value based on price, rather than the comparison of one product's price to another.

According to the Value-Discounting Hypothesis, Consumers Discount the Value of the Lowest