Psychographics is an operational technique to measure lifestyles.
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Q48: Social values define "normal" behavior for a
Q49: Personal values define "normal" behavior for an
Q50: Laddering is a technique by which companies
Q51: Laddering seeks to uncover the linkages between
Q52: Lifestyle is a summary construct representing the
Q54: AIO measures assess consumers' attitudes, income and
Q55: A widely used approach to lifestyle marketing
Q56: Consumer motivation represents the drive to satisfy
Q57: Physiological needs are the most fundamental type
Q58: Physiological needs involve just what we eat
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