Age and income are the most frequently used demographic variables for defining market segments.
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Q27: The populations of the U.S., Japan, Canada,
Q28: Geodemography refers to where people live, how
Q29: Exurbs are areas within the suburbs that
Q30: Geographically speaking, states are the most important
Q31: Market trends are pretty much the same
Q33: Income is defined as money from wages
Q34: Although income determines what consumers can buy,
Q35: Consumption is heavily influenced by what consumers
Q36: Wealth is a measure of a family's
Q37: The "up market" or "superaffluents" represent the
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