Which of the following statements about the influence of location on attention is correct?
A) Where a product is located in the store has little influence on how much attention it receives.
B) The last commercial in a commercial break or pod receives more attention than commercials that appear in the middle of the break or pod.
C) Products that appear on shelves above eye level receive the greatest amount of attention.
D) Greater attention is given to ads located in the back part rather than the front part of a magazine.
E) None of the above is correct.

Question

Quizplus · Accepted Answer

The last commercial in a commercial break or pod often receives more attention than those in the middle due to the recency effect, where the most recently presented items are remembered better.

Which of the Following Statements About the Influence of Location