A portion of the copy of a Kar Part Outlet ad states "Car, as in what you drive; part, as in what you do to your hair; and outlet, as in what you stick a plug in." This is an example of:
A) classical conditioning
B) encouraging elaboration
C) using a retrieval cue
D) using reminders
E) None of the above.

Question

Quizplus · Accepted Answer

The ad encourages elaboration by prompting the audience to think about the meanings of the words in different contexts, which helps in remembering the brand name.

A Portion of the Copy of a Kar Part Outlet