Providing consumers with a visual representation of the brand name can increase its memorability, especially if consumers don't spontaneously generate such representations on their own.
Correct Answer:
Verified
Q32: Reminders in the form of retrieval cues
Q33: Product premiums can also help remind consumers
Q34: The effectiveness of repetition in building long-term
Q35: One study reports that repetition does not
Q36: Relating a stimulus to other people and
Q38: When an ad's copy conveys the same
Q39: Abstract words are easier to remember than
Q40: Stimuli that are distinctive or unique are
Q41: Positive moods interfere with the retrieval of
Q42: It is possible for advertising to alter
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