The fact that consumers can remember an ad's claims does not necessarily mean that they believe the claims.
Correct Answer:
Verified
Q24: There are two basic types of recall
Q25: An unaided recall measure does not contain
Q26: Recall is the most appropriate indicator of
Q27: Recall is always the most relevant measure
Q28: Companies are interested in what consumers remember
Q30: Greater recall of advertising claims is a
Q31: Using reminders is one way companies can
Q32: Reminders in the form of retrieval cues
Q33: Product premiums can also help remind consumers
Q34: The effectiveness of repetition in building long-term
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