A balanced scorecard
A) is only concerned about short-run, financial performance measures.
B) emphasizes the need for constant assessment of an organization's process toward its long-run goals and objectives.
C) focuses on financial, non-quantitative, and qualitative measures.
D) provides a numerical score for benchmarking purposes after each evaluation process.
E) both b and c

Question

Quizplus · Accepted Answer

The balanced scorecard emphasizes the need for constant assessment of an organization's progress toward its long-run goals and objectives (B) and focuses on a mix of financial, non-quantitative, and qualitative measures (C), making both B and C correct.

A Balanced Scorecard