Match each term with the correct statement below.
-a strategy for competing by offering products or services that are generally considered better, by the consumer, from those of competitors
A) best-cost
B) differentiation
C) focus
D) cost leadership

Question

Quizplus · Accepted Answer

Differentiation strategy involves offering products or services that are considered superior or unique compared to those of competitors, which can justify a higher price or distinguish the offering in the market.

Match Each Term with the Correct Statement Below