Assume that Southwest Airlines is right when the company believes, and states, that a low price and on-time arrival and departure are important to its customers. This is an example of
A) "cheap" customers that a business would not want.
B) a goal statement.
C) defining mission in terms of what customers want.
D) a company too obsessed with detail and bureaucracy.
E) traditional social responsibility.

Question

Quizplus · Accepted Answer

This is an example of defining a mission in terms of what customers value, which in this case are low prices and punctuality.

Assume That Southwest Airlines Is Right When the Company Believes