A mission statement describes three primary aspects of an organization: 1) its target markets; 2) its primary products and services; and, 3) an outline of the overall strategy for delivering these products and services to satisfy customers in its target market.

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A mission statement typically outlines an organization's purpose, including whom it serves (target markets), what it provides (primary products and services), and how it plans to achieve its goals (overall strategy for satisfying customer needs).

A Mission Statement Describes Three Primary Aspects of an Organization