Shawn Walters operates a kennel behind his home. He charges $7 per day for any dog he boards and advertises weekly in the local newspaper. He believes all any boarded animal needs is dry food once a day and an adequate water supply. He most likely uses a ________strategy.
A) product differentiation
B) multiple segmentation
C) target marketing
D) market development
E) market aggregation

Question

Quizplus · Accepted Answer

Shawn Walters is using a market aggregation strategy because he is treating the market as a single segment, offering the same service (boarding with dry food once a day and water) to all dogs without differentiation or targeting specific segments within the market.

Shawn Walters Operates a Kennel Behind His Home