To some people the speaker systems that came with the home entertainment units are just speakers. To others stereo speakers are a way to invite the Philharmonic Symphony into your home for a private concert. Manufacturers such as Bose and Sony that want to reach these people who are interested in sound purity can use________ segmentation.
A) geographic
B) psychographic
C) product-use
D) usage-rate
E) physiological

Question

Quizplus · Accepted Answer

Psychographic segmentation is used to target consumers based on their lifestyle, interests, and attitudes, such as those interested in sound purity.

To Some People the Speaker Systems That Came with the Home