________refers to the proportion of total sales of a product during a stated period in a specific market that is captured by a particular firm.
A) Market share
B) Sales potential
C) Sales index
D) Economic potential
E) Market index

Question

________refers to the proportion of total sales of a product during a stated period in a specific  market that is captured by a particular firm.
A) Market share
B) Sales potential
C) Sales index
D) Economic potential
E) Market index

Quizplus · Accepted Answer

Market share refers to the proportion of total sales a company achieves in relation to the sales of the same product by all companies in a specific market over a given period.

________Refers to the Proportion of Total Sales of a Product