Psychographics evolved from attempts by marketers to find measures more directly related to purchase and consumption than demographics.

Name: Psychographics evolved from attempts by marketers to find measures more directly related to purchase and consumption than demographics.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Psychographics were developed as marketers sought ways to understand consumer behavior more deeply than demographics alone could offer, focusing on attitudes, interests, and opinions to predict purchasing patterns.

Psychographics Evolved from Attempts by Marketers to Find Measures More