The market aggregation strategy is sometimes referred to as a "shotgun"
approach to marketing because it uses one marketing mix to reach the total market.

Question

Quizplus · Accepted Answer

The market aggregation strategy, also known as a mass marketing strategy, treats the entire market as a single segment, using one marketing mix (product, price, place, promotion) for the whole market, similar to a "shotgun" approach that aims to cover a wide area without focusing on specific targets.

The Market Aggregation Strategy Is Sometimes Referred to as a "Shotgun