The market for cereal could be segmented on the basis of the different benefits desired by customers, such as taste, vitamin-content, low-fat, and how it interacts with milk.

Question

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Market segmentation can be based on various factors including the benefits sought by customers, which means categorizing the market based on specific desires like taste, vitamin content, low-fat options, and how the cereal interacts with milk.

The Market for Cereal Could Be Segmented on the Basis