Collaborative planning, forecasting, and replenishment (CPFR):
A) is an expanded version of a market response system.
B) supports customer relationship management.
C) typically involves a retail chain and a wholesaler.
D) allows buyers and sellers to interactively develop a joint sales forecast.
E) is accurately described by all of the above.

Question

Quizplus · Accepted Answer

CPFR is a business practice that combines the intelligence of multiple trading partners in the planning and fulfillment of customer demand. It is indeed an expanded version of a market response system (A), supports customer relationship management by aligning the partners towards common goals (B), often involves collaboration between a retail chain and a wholesaler to optimize the supply chain (C), and allows for interactive development of joint sales forecasts between buyers and sellers (D), making all the statements correct.

Collaborative Planning, Forecasting, and Replenishment (CPFR)