A selling agent:
A) plays a key role in the distribution of perishable products, such as fresh-cut flowers.
B) specializes in international marketing.
C) is a form of merchant wholesaler.
D) is used in selling real estate and securities.
E) takes the place of a manufacturer's marketing department by marketing the producer's entire output.

Question

Quizplus · Accepted Answer

A selling agent takes over the entire marketing function for a producer, essentially replacing the manufacturer's marketing department by handling the sale of the producer's entire output.

A Selling Agent