Since she was trying to diet and not having much success at it, Tyler went to the mall and purchased a cookbook on how to prepare low-fat meals. Tyler's purchase of the cookbook created possession utility.

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Possession utility refers to the value or usefulness that comes from a customer being able to own, use, and maintain a product. By purchasing the cookbook, Tyler now has the ability to use it, which creates possession utility.

Since She Was Trying to Diet and Not Having Much