A quote from the head of an organization that monitors business ethics says, "At the end of the day, today's consumers want brands they believe are authentic brands they can take pride in." This statement is about the creation of ______ utility.
A) exchange
B) place
C) time
D) form
E) image

Question

Quizplus · Accepted Answer

The statement is about the creation of image utility, which refers to the value added to goods or services by creating a positive brand image in the consumer's mind. This is achieved through marketing and branding efforts that make the brand appear authentic and something consumers can take pride in.

A Quote from the Head of an Organization That Monitors