During the first quarter of 2005, the price of Kimberly-Clark's stock declined due to the high level of competition in the diaper industry. To deal with a competitor's introduction of a new line of diapers, Kimberly-Clark had to use more coupons to reach the same level of sales it had prior to the introduction of the new diapers. Even though the sales were the same, the company earned less revenue as a result of changes in which element of its marketing mix?
A) product
B) production
C) distribution
D) marketing concept
E) price

Question

Quizplus · Accepted Answer

The use of more coupons to maintain sales levels indicates a change in the pricing strategy, which affects the revenue.

During the First Quarter of 2005, the Price of Kimberly-Clark's