Rebate scamming, the illegal practice of obtaining unearned rebates from companies, is a growing concern to many marketers. Experts on rebate scamming estimate that over 100,000 people are actively involved in the practice and are costing businesses more than a half a billion dollars annually. Finding these individuals and prosecuting them is difficult and can often lead to bad publicity when the perpetrator is a 70-year-old grandmother. The prosecution of the rebate scam perpetrators is an example of how _____ forces affect marketing.
A) social and cultural
B) political and legal
C) demographic
D) economic
E) technological

Question

Quizplus · Accepted Answer

The prosecution of rebate scam perpetrators involves legal actions and regulations, which are part of the political and legal forces affecting marketing.

Rebate Scamming, the Illegal Practice of Obtaining Unearned Rebates from Companies